GS1 standards improve the efficiency, security and visibility of supply chains across physical and digital channels in 25 industries. They are a global business language that identifies, records and shares important information about products, locations, assets and more. The GS1 Digital Link standard extends the power and flexibility of GS1 identifiers. With more than 5 billion barcodes scanned daily around the world, the GS1 Digital Link upgrade of this technology, which dates back over 40 years, paves the way for a paradigm shift in connecting the world of things.

Communicate in real time with every handler and node in the supply chain

The Web-enabled codes can communicate security and usage data. Or they can contain usage, installation, and disposal information that tracks an item throughout its life cycle. There are no limits to how these codes can be used and what information they can share.

Since GS1 Digital Link converts this globally accepted identification data into a web address, it is possible to communicate with such a code in a very flexible way. Using a customizable resolver, brands can route multiple scans of the same IDs to the most appropriate final destination. For example, a product may have a single QR code on the packaging, but a scan with a “warehouse application” will lead to a completely different end URL than a scan with a “consumer application”.Since GS1 Digital Link converts this globally accepted identification data into a web address, it is possible to communicate with such a code in a very flexible way. Using a customizable resolver, brands can route multiple scans of the same IDs to the most appropriate final destination. For example, a product may have a single QR code on the packaging, but a scan with a “warehouse application” will lead to a completely different end URL than a scan with a “consumer application”.

In addition, it allows real-time adjustments for different situations, such as in the case of a recall, where those endpoints can be adjusted appropriately to warn anyone working with a product not to consume it.

Collect valuable information

Using our platform collects data throughout the life cycle of the product. Where is the product, who has it and what do they do with it? Second, we derive patterns from that data. We help understand trends. These can be related to customer experience, supply chain patterns, where distribution or quality problems arise.